Successful Placemaking Through Brand and Communication
 
 

OUR APPROACH

 

 
 

Place Stories communicate and engage with stakeholders across the placemaking lifecycle to build authentic, impactful and valuable place brands.

 
 
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Place Stories are the opportunities to identify aspects of place brands that will unify stakeholders – from investors to end users – behind the shared vision of a place, using creative communications to share and fulfil the brand promise.

 
 
 
 
 
 

We bring to life the vision, values and identity of locations, building brands and developing empathy and engagement between placemakers and people.

The Place Stories framework is our approach to creating place brands. We work to unify stakeholders behind the vision, and use communications to share and fulfil the brand promise.

 
 
 
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Building Place Stories into all stages of the placemaking lifecycle creates a compelling and distinctive narrative which:

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Whether it is vision, values and brand strategy at the outset of a project, to the launch of a development to market on completion, to the ongoing reputation management of a place over the long term, we put Place Stories at the heart of successful placemaking.

Our experience spans the property sector – from working with planners, architects and legal advisers to investors and developers – giving us a 360° strategic perspective and the expertise to deploy the full spectrum of PR, Brand and Content tactics to deliver meaningful results.

 
 

PLACE VISIONING

Local Authority and developer goalsetting

Aspiration mapping

Place brand strategy, proposition and vision and values statements

PLACE DESIGN AND PLANNING

Audience and community research, including perceptions audits, consultations, surveys and social listening

Brand design and guidelines, including visual style and tone of voice

Stakeholder management and place storytelling, including investor relations, public affairs / political engagement and public relations

PLACE DEVELOPMENT

Place brand activation through moments and meanwhile uses

Narrative development and place reputation building

Reputation protection and crisis preparedness

 

PLACE DELIVERY

Branded marketing collateral, including print and multimedia content

Launch campaigns and communications, including media relations

PLACE SHAPING AND CURATION

Ongoing reputation building and stakeholder engagement

Place activation, online and offline, including events, content development and public relations campaigns

Reputation protection, crisis resilience and response

PLACE RENEWAL AND REGENERATION

Brand re-activation and refreshes

Brand / communications impact and evaluation through perceptions audits and surveys

 
 
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Infinite Global is an international communications and brand consultancy specialising in the property, corporate B2B and professional services industries. 

 
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