Successful Placemaking Through Brand and Communication




Infinite Global is an international communications consultancy with offices in London, New York and San Francisco.

Our placemaking practice advises clients across the built environment lifecycle - from planning and design to renewal and regeneration - and brings together expertise from our PR, Brand and Content teams.

This uniquely positions us to advise on the design and development of authentic, engaging place brands brought to life with creative storytelling, as well as the ongoing cultivation and defence of place and placemaker reputations.


Tali Robinson 


Tali Robinson is a leading communications advisor to businesses across the property, construction, professional services, tech and corporate sectors in the UK and globally.

A strategic and innovative thinker, Tali has devised and led award-winning campaigns for some of biggest names in real estate, most of the top 100 law firms and a number of global corporates and tech disruptors. Over the last sixteen years, she has worked at the top three specialist professional services PR agencies in London, as well as in-house at a telecoms giant and for a corporate agency in South Africa.

As well as specialising in strategic communications planning, brand-altering media campaigns and reputation management, Tali counsels clients on business concerns from large-scale mergers to crises and internal change.

+44 (0) 20 7269 1432

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Cameron Webb is a creative brand strategist and implementer whose 20 years of experience have focused on the development of global brands and communications.

Well versed in the challenges modern brands face in building and sustaining their reputations, Cameron is committed to creating communications that connect and engage all stakeholders, especially the end user. His brand projects and creative campaigns are innovative and impactful across digital, print and environmental touchpoints.

Cameron’s previous clients include the UK government, Kaspersky Lab, Novo Nordisk, Cushman & Wakefield and Visit Britain. He was part of the DBA Design Effectiveness Awards 2016 Grand Prix–winning team for the UK government’s GREAT Britain campaign.

+44 (0) 20 7269 1446

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Tal Donahue is a communications professional experienced in devising and implementing brand building and reputation management strategies for businesses across the property, accountancy and legal industries. His clients include UK top 20 accounting and top 100 law firms.

Tal works with clients to secure high-impact profiles in, and relationships with, top-tier national and sector publications from The Financial Times to Property Week. He also advises on reactive issues, including special situations and crisis preparedness. He frequently advises clients on, and creates, compelling thought leadership content and campaigns for brands at the intersection of media, digital and content marketing.

Tal developed and leads Infinite Global’s corporate responsibility programme.

He has an MA in Middle East history from the School of Oriental and African Studies, and a BA in history and classical civilisation from Roehampton University. In his spare time, Tal plays football and tries to write about travel and history.

+44 (0) 20 7269 1438

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Jamie Obertelli is a digital content strategist with a background in journalism, public relations and public affairs. Having spent 15 years in the consumer and B2B sectors, Jamie leverages his experience to provide clients with strategies that drive content engagement and tell their stories more effectively.

Jamie previously served as Head of Content for international real estate consultancy Knight Frank, where he was responsible for taking the firm’s signature publication – The Wealth Report – digital, maximising its online footprint on key web and social media channels.

Jamie works with clients to shift them away from a ‘print first’ mindset to embrace digital interaction with their audiences. He has advised placemakers across the residential, retail and office sectors for almost a decade.

+44 (0) 20 7269 1430

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Jed Backhouse manages the Infinite Global creative studio and works closely with the digital and communications teams to ensure the smooth running of integrated projects. He helps clients conceive and develop brand identities and boasts a portfolio that includes corporate brand and rebrand projects, website design/build, and digital and direct marketing campaigns.

Jed participates in consultancy sessions for non-profit organisations, helps startups and advises budding entrepreneurs. From artists and coaching schools to pioneering new technology products and international businesses, Jed has helped numerous organisations and people achieve greater recognition.

+44 (0) 20 7269 1439

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Vlad Molico is a creative polymath working at the intersection of graphic design, branding and integrated advertising. Rigorously research-led, yet intuitively driven, he deeply considers all aspects of a brief in order to deliver impactful and unique creative solutions.

As well as distinct experience working with real estate and architecture brands – including Wilkinson Eyre and Farrells – Vlad has worked with top household names such as Vodafone, Coca-Cola, Cadbury and Procter & Gamble. His projects have ranged from the highest-priced TV commercial ever produced in Romania, to brand design and online viral film festivals. His awards include a Bronze Lion at Cannes and an Effie.

Vlad has a BA in fine art and a PgCert Academic Practice in art, design and communication, both from University of the Arts London.

+44 (0) 20 7269 1442

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Infinite Global is an international communications and brand consultancy specialising in the property, corporate B2B and professional services industries. 

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